Industry Overview:
The latest report by IMARC Group, titled, "Television Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028", offers a comprehensive analysis of the industry, which comprises insights on the Television Advertising Market Size. The report also includes competitor and regional analysis, and contemporary advancements in the market. The global television advertising market size reached US$ 227.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 285.7 Billion by 2028, exhibiting a growth rate (CAGR) of 3.7% during 2023-2028. The growing prevalence of television makes it a suitable choice for advertisements. It provides advertisers the opportunity to utilize motion, audio, and color to send a persuasive message to the audience. Moreover, the audio-visual effects assist in creating a long-lasting impact as per the services and audience of the advertisement. As a result, its demand is rising around the world.
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Global Television Advertising Market Trends:
Irrespective of tough competition from new media platforms, television remains one of the largest advertisement segments. Besides this, the rising penetration of television in emerging markets, such as Latin America, Eastern Europe, Africa, Middle East, is driving the market. Moreover, due to inflating income levels, there is a considerable increase in consumer expenditure on media and entertainment, including cable or DTH connections. This, in confluence with rising investments in research and development (R&D) by advertising organizations to gain a better insight into consumers’ buying patterns, is projected to strengthen the market growth.
Competitive Landscape with Key Key Players:
- Adobe Inc.
- Aptara Inc. (iEnergizer)
- Blackboard Inc.
- Cisco Systems Inc.
- GP Strategies Corporation
- Instructure Inc. (Thoma Bravo)
- Oracle Corporation
- Pearson Plc
- SAP SE
- Skillsoft Corporation
- Thomson Reuters Corporation (The Woodbridge Company)
Key Market Segmentation:
Service Type Insights:
- Terrestrial
- Multichannel
- Online
Industry Insights:
- Automotives
- Hotels and Restaurants
- Insurance and Finance
- Communication Telecom
- Food and Beverages
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other
Key highlights of the report:
- Market Performance
- Market Outlook
- Porter's Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Competitive Structure
- Profiles of Key Players
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.
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